CTV and OTT advertising deliver to smart TVs.

OTT and CTV advertising capitalizes on the growing streaming segment

As more people choose streaming over traditional television, OTT and CTV advertising are giving advertisers a new place to focus advertising. This new wave of advertising is a cheaper and more targeted way to reach consumers than traditional linear TV. Before diving into what makes streaming advertising different, it can be helpful to understand the

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Digital Presence illustration of tablet with network coming out of it

What is Digital Presence?

How a business appears across digital platforms is known as digital presence. It includes the company’s website, social media pages, and every other digital footprint a business creates. But it doesn’t just include what a business says about itself. It includes what others are saying about it. And how search engines see it. Let’s look

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