Digital Advertising

Generate Leads & Build Your Brand

The digital advertising landscape is diverse and constantly evolving. You can reach a broad audience or target a specific audience based on a variety of criteria. You can even target a potential customer and basically follow them around on the Internet and their mobile device to remind them about your brand or products. For example, you can run a PPC ad that someone clicks on and visits your website, then you can serve them retargeting ads that pop up on other websites as they continue to do research before taking action. Those ads may also pop up inside an app or even on streaming programs. And, to top it all off, you can track the results to see what's working, enabling you to shift your advertising budget where you get the biggest ROI.

Pay-Per-Click (PPC)

One of the most common forms of digital advertising, PPC involves bidding on keywords to appear in the advertising spots at the top of a Search Engine Results Page (SERP).

Display Ads

Digital ads such as banners, popups, videos, displayed on third-party websites often affiliated with search engines or other ad networks as well as local networks.

SOCIAL ADVERTISING

Ads placed on a single social media platform or across several social platforms. Ads can be targeted to people in a certain area with interest in certain topics.

REMARKETING

Have you ever looked for a product on a website and then see an ad for it on other sites? You've been retargeted. Remind people about your brand after they leave your website.

BUT WAIT, THERE"S MORE! There are many more digital tools in our tool box and every strategy we develop is customized to fit your individual business. 

Pay-Per Click

One of the most common forms of digital advertising, PPC involves bidding on keywords to appear in the advertising spots at the top of a Search Engine Results Page (SERP).

With PPC ads, you pay every time someone clicks on your ad. Some advertising is CPM (Cost-Per-Mille), which means you pay for every 1,000 impressions on your ad, regardless of clicks.

Although Search Engine Marketing and Search Engine Optimization are designed to get your brand at the top of search results pages, they focus on different areas of the search page. With Search Engine Optimization, you are taking steps to try to improve your organic ranking.

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