PPC (Pay-Per-Click)
Target potential customers with google ads
How can pay per click benefit your business
Google Advertising, or PPC, is one of the best ways for a small business to reach its target audience. By serving ads to customers already searching for services the business offers, we can target potential customers that are more likely to convert.
Google has replaced services like the Yellow Pages to become the equivalent of the phone book of our time. If you need to find information about something, you Google it. It's therefore vital to be visible on Google if you want to be found by people in your region searching for your services and/or products.
A PPC campaign is the most effective way to become visible on Google. Unfortunately, the Google Ads tool is complicated and can be difficult to manage if you don't have the time and interest to learn how to master it yourself.
of all paid search impressions are on mobile.
(Mobile Marketer)
of consumers that click the ad are more likely to purchase something than organic visitors.
(Unbounce)
of consumers are more likely to buy your product when you use retargeting.
(Web FX)
Engage with customers and develop the right strategy for your business.
Benefits of PPC
Brand Recognition
The more your business appears on search you will start building an online reputation.
Customer Targeting
Target your ads based on your audience demographics, interests, past online activity, and more.
Measurable & Trackable
With Google Ads tools, you can see detailed information about the performance of your campaign.
Retargeting
Serve ads to people that already visited your landing page to re-engage and encourage them to convert.
Building a PPC Campaign
1. Research
Find the most cost-efficient and profitable keywords for your campaign.
2. Content Creation
Start crafting your ad with engaging content and call to action.
3. Set Budget & Target Audience
Determine your monthly spent and set the details of your target audience.
4. Monitoring & Evaluation
Monitor and asses your campaign's performance and goals.
Contact Us to Get Started Today!
Call (239) 465-0310