If you have a business or product, it's almost impossible to survive today's world without some form of digital presence.
how do you best reach Facebook users and keep them interested?
Text messaging is celebrating 25 years of delivering messages most of us have now become dependent on — or addicted to, depending on your opinion. It’s become an important communication tool not only for individuals but also businesses. Business owners are using the power of SMS to help grow and…
Reviews are valuable to businesses, but many business owners don’t realize just how valuable they are. That’s why it is one of the most overlooked and under utilized marketing tools businesses have at their fingertips. Reviews are an important way to interact with your customers, boost your brand and increase…
PPC, or a pay-per-click campaign, is a form of Internet marketing that only charges advertisers a fee each time someone clicks on their digital ad. Theoretically, the advertiser is only paying for ads that get them some sort of results or actions. This is a method to determine the cost…
Why are reviews so important? Although more people understand the value of online reviews, we still get business owners asking why they should devote time (and money) to online reviews? One of the first questions business owners should ask themselves as they consider ways to grow their business is “How…
Responding to reviews is an important part of managing your business reputation. It’s not only important to monitor what is being said about your business but also to respond in a professional, effective way that shows customers you care about their experience. Your response can turn a 1 star into…
Preparing your business for a hurricane will help you reduce any potential damage, make it easier to return to business after the storm and help you focus on your personal and family needs. The No. 1 priority in preparing for a hurricane, tropical storm or any other potential disaster is…
iPhone is celebrating its 10th anniversary today. It’s hard to believe an entire decade has passed since the first iPhone went on sale. The technology when the iPhone first launched seems almost primitive now. What did we do before we could ask our mobile phone any question and it would…
Mobile apps aren’t just for big corporations. Apps can help local small and medium businesses grow by reaching more potential customers on the devices they can’t seem to live without. The mobile app market is predicted to grow 270 percent to $189 billion by 2020. Estimates also predict the app…