Digital presence management is essential for businesses because you need to control what you can and respond to things you can’t change. Your digital presence goes far beyond what you tell consumers on your website. It includes your social media presence, directory listings, reviews, information from online aggregators, photos of your business and reviews. A …
How a business appears across digital platforms is known as digital presence. It includes the company’s website, social media pages, and every other digital footprint a business creates. But it doesn’t just include what a business says about itself. It includes what others are saying about it. And how search engines see it. Let’s look …
If you have a business or product, it’s almost impossible to survive today’s world without some form of digital presence. It’s more than just having a website. Your digital strategy needs to be in line with your company’s overall mission, core values, and goals. That means you have to decide who your target audience is …
When it comes to social media marketing, there are several platforms to use, of course. Facebook is the biggest, followed by YouTube, Instagram and Twitter, and all four have cornered the social media market. Facebook was built to engage, meaning when you post something, you want people who see your post to respond, whether it’s …
Text messaging is celebrating 25 years of delivering messages most of us have now become dependent on — or addicted to, depending on your opinion. It’s become an important communication tool not only for individuals but also business. Business owners are using the power of SMS Text Messaging to help grow and retain customers. Exactly …
Reviews are valuable to businesses, but many business owners don’t realize just how valuable they are. That’s why it is one of the most overlooked and under utilized marketing tools businesses have at their fingertips. Reviews are an important way to interact with your customers, boost your brand and increase revenue. But, they are also a …
Reviews often overlooked as important marketing component Read More »
PPC, or a pay-per-click campaign, is a form of Internet marketing that only charges advertisers a fee each time someone clicks on their digital ad. Theoretically, the advertiser is only paying for ads that get them some sort of results or actions. This is a method to determine the cost or value of many digital …
PPC can be cost-effective way to grow your business Read More »
Why are reviews so important? Although more people understand the value of online reviews, we still get business owners asking why they should devote time (and money) to online reviews? One of the first questions business owners should ask themselves as they consider ways to grow their business is “How do I search for a …
Responding to reviews is an important part of managing your business reputation. It’s not only important to monitor what is being said about your business but also to respond in a professional, effective way that shows customers you care about their experience. Your response can turn a 1 star into a 4 or 5, it …
How to respond to negative reviews – and the positive reviews Read More »
Preparing your business for a hurricane will help you reduce any potential damage, make it easier to return to business after the storm and help you focus on your personal and family needs. The No. 1 priority in preparing for a hurricane, tropical storm or any other potential disaster is to make sure you and …