PPC, or a pay-per-click campaign, is a form of Internet marketing that only charges advertisers a fee each time someone clicks on their digital ad. Theoretically, the advertiser is only paying for ads that get them some sort of results or actions. This is a method to determine the cost or value of many digital […]
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Mobile apps aren’t just for big corporations. Apps can help local small and medium businesses grow by reaching more potential customers on the devices they can’t seem to live without. The mobile app market is predicted to grow 270 percent to $189 billion by 2020. Estimates also predict the app store will hit 5 million
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News releases helpful for informing and searching News releases are a way to bridge the gap in communication between a company and their audiences, whether they are current or prospective customers. Marketers need to utilize traditional public relations tactics such as pitching influencers and distributing news releases. Added to that, Google is also looking for organic, original branded
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SEO helps websites become search-engine friendly SEO or “search engine optimization” is a way to get at the forefront of people’s search for topics or the business you specialize in. You may have heard of the term, but you might not know the specifics of how it works. Search engine optimization (or SEO) is the process of getting online
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Need a Mobile Website? Let Google Analytics help you decide There are still some business owners that are not sure if they need a Mobile Website – enter Google Analytics and Mobile Websites. To be fair, business owners are busy running the day-to-day operations of their business and don’t always have the time to look
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Google’s Mobile Search changes can help your business if you are ready. Ready or not, it is coming tomorrow. From our friends at Manta: Google is at it again, modifying their top-secret search algorithm. Google has long-considered mobile usability a factor in ranking sites, and now they are giving it more weight. If you’re a part of
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Coupons and Offers Drive Sales for SMB’s A new report by BIA/Kelsey estimates that Nearly One-Third of Annual Sales Driven by Promotions, Coupons, Deals and Discounts. Loyalty Programs are also found to be used by 44.3& of SMB Plus Spenders. According to the latest wave of BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small and
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Both SMS Text and Email marketing are important tools in today’s marketing mix. While both are valuable they serve different purposes, and it is important to know which tool to use for which type of information. With that knowledge, you can then decide who wins the SMS versus Email Marketing war! The numbers can’t be
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Every day more and more companies and going Mobile by adding a Mobile Website, Mobile App and/or SMS Marketing Program to their overall Marketing Mix. These businesses realize that they need to be where their customers are… on Mobile. However, that does not mean that challenges don’t exist. According to June, 2014 poll by Ascend2,
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