Digital Advertising
PPC, Display Ads, Social Advertising, Remarketing
Generate Leads & Build Your Brand
The digital advertising landscape is diverse and constantly evolving. You can reach a broad audience or target a specific audience based on a variety of criteria. You can even target a potential customer and basically follow them around on the Internet and their mobile device to remind them about your brand or products. For example, you can run a PPC ad that someone clicks on and visits your website, then you can serve them retargeting ads that pop up on other websites as they continue to do research before taking action. Those ads may also pop up inside an app or even on streaming programs. And, to top it all off, you can track the results to see what's working, enabling you to shift your advertising budget where you get the biggest ROI.
But wait, There's more! There are many more digital tools in our tool box and every strategy we develop is customized to fit your individual business.
Pay-Per Click
One of the most common forms of digital advertising, PPC involves bidding on keywords to appear in the advertising spots at the top of a Search Engine Results Page (SERP).
With PPC ads, you pay every time someone clicks on your ad. Some advertising is CPM (Cost-Per-Mille), which means you pay for every 1,000 impressions on your ad, regardless of clicks.
Although Search Engine Marketing and Search Engine Optimization are designed to get your brand at the top of search results pages, they focus on different areas of the search page. With Search Engine Optimization, you are taking steps to try to improve your organic ranking.
Display Ads
Display ads are way to attract customers from a website, social media platform, or other digital channels and encourage them to take an specific action. These ads can be made out of text, pictures or videos, that engage the consumer and convince them to click on them.
Display advertising can be helpful in many different ways. It is a great method to increase reach and target the right audience with a different types of ads. Additionally, it gives your business great metrics to measure success and take corrective actions when necessary.
Social Advertising
Social media advertising is an effective way to target specific consumers based on their likes, interest, activities, and more. Now, almost all social media platforms have an advertising component in them. This can help narrow down your audience and target consumers more efficiently.
In recent years, video advertising has taken over social media. This ad format has turn out to be one of the most engaging ways to communicate with customers. Keep up with the trend and start engaging with your customers on a more meaningful and personal level.
Remarketing
Remarketing, also known as retargeting, can help you gain those customers that showed interest in your business but didn't take action. Retargeting allows you to serve ads to people that visited your website or a specific page but didn't take a specific action. This strategy gives you a second chance to convert, up-sell or retain consumers.
