Search Marketing
Pay Per Click & Search Engine Optimization
Increase the visibility of your website
Search Marketing includes SEO (search engine optimization) and SEM (search engine marketing). The main difference between these two is that SEO focuses on improving organic traffic to your site, and SEM consists of a paid strategy to gain visibility on search engines.
It is crucial that businesses stay up to date with these trends so they can continue to develop trust and authority among search engines, which in turn builds trust with consumers. These two strategies can significantly impact the bottom line of your company and maximize the reach of your business among potential consumers.
Search engine marketing consists of different paid tactics to increase the visibility of your business/products on search engines. SEM uses pay-per-click platforms like Google Ads to bid targeted keywords based on your target audience.
The advantage of this strategy is speed. It can start driving clicks and conversions right away, and you can fully control what is being advertised to possible consumers. It also allows your business to start building an online presence while your organic ranking is developing.
While SEM is a great strategy to boost visibility and it is crucial to include SEO in your digital marketing strategy. Search engine optimization allows your website to be seen by millions of people on the first spots of Google search results.
SEO has changed drastically through the years; with the addition of artificial intelligence and new ranking criteria, it is important to stay ahead of the curve, to provide good results for your business and consumers.
