It is crucial that businesses stay up to date with these trends so they can continue to develop trust and authority among search engines, which in turn builds trust with consumers. These two strategies can significantly impact the bottom line of your company and maximize the reach of your business among potential consumers.<\/p>\r\n
![\"SEO](\"https:\/\/activedatadigital.com\/wp-content\/uploads\/2018\/07\/SEO-Search-Engine-Optimization.jpg\" "\\"SEO")
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Search Engine Marketing<\/h5>\r\n
Boost your visibility by bidding on keywords to appear in the advertising spots at the top of a Search Engine Results Page (SERP).<\/p>\r\n
Search Engine Optimization<\/h5>\r\n
Long term and cost-effective strategy to rank higher on local search and be found by potential customers within your area.\u00a0<\/p>\r\n
Pay Per Click: Increase Visbility and reach <\/a><\/h5>\r\nSearch engine marketing consists of different paid tactics to increase the visibility of your business\/products on search engines. SEM uses pay-per-click<\/a> platforms like Google Ads to bid targeted keywords based on your target audience.<\/p>\r\nThe advantage of this strategy is speed. It can start driving clicks and conversions right away, and you can fully control what is being advertised to possible consumers. It also allows your business to start building an online presence while your organic ranking is developing.<\/p>\r\n
SEO: Sustainable and cost-efficient <\/a><\/h5>\r\nWhile SEM is a great strategy to boost visibility and it is crucial to include SEO<\/a> in your digital marketing strategy. Search engine optimization allows your website to be seen by millions of people on the first spots of Google search results.<\/p>\r\n
The advantage of this strategy is speed. It can start driving clicks and conversions right away, and you can fully control what is being advertised to possible consumers. It also allows your business to start building an online presence while your organic ranking is developing.<\/p>\r\n