{"id":249368,"date":"2022-03-24T22:07:33","date_gmt":"2022-03-24T22:07:33","guid":{"rendered":"https:\/\/activedatadigital.com\/?page_id=249368"},"modified":"2023-07-19T13:00:28","modified_gmt":"2023-07-19T13:00:28","slug":"digital-advertising","status":"publish","type":"page","link":"https:\/\/activedatadigital.com\/digital-advertising\/","title":{"rendered":"Digital Advertising"},"content":{"rendered":"\n\n\t

Digital Advertising\n\t<\/h1>\n

\n\t\tPPC, Display Ads, Social Advertising, Remarketing\n\t<\/h2>\n\t

\n\t\t\t\tGenerate Leads & Build Your Brand\n\t\t\t<\/h2>\n\t

The digital advertising landscape is diverse and constantly evolving. You can reach a broad audience or target a specific audience based on a variety of criteria. You can even target a potential customer and basically follow them around on the Internet and their mobile device to remind them about your brand or products. For example, you can run a PPC<\/a> ad that someone clicks on and visits your website, then you can serve them retargeting ads that pop up on other websites as they continue to do research before taking action. Those ads may also pop up inside an app or even on streaming programs. And, to top it all off, you can track the results to see what’s working, enabling you to shift your advertising budget where you get the biggest ROI.<\/p>\n\t\t

Pay-Per-Click (PPC)<\/h5>\t\t\t\n\t\t\t\t

One of the most common forms of digital advertising, PPC involves bidding on keywords to appear in the advertising spots at the top of a Search Engine Results Page (SERP).<\/p>\n\t\t

Display Ads<\/h5>\t\t\t\n\t\t\t\t

Digital ads such as banners, popups, videos, displayed on third-party websites often affiliated with search engines or other ad networks as well as local networks.<\/p>\n\t\t

Social Advertising<\/h5>\t\t\t\n\t\t\t\t

Ads placed on a single social media platform or across several social platforms. Ads can be targeted to people in a certain area with interest in certain topics.<\/p>\n\t\t

Remarketing<\/h5>\t\t\t\n\t\t\t\t

Have you ever looked for a product on a website and then see an ad for it on other sites? You’ve been retargeted. Remind people about your brand after they leave your website.<\/p>\n

\n\t\tBut wait, There’s more! There are many more digital tools in our tool box and every strategy we develop is customized to fit your individual business.\u00a0\n\t<\/h3>\n\t\t\t\n\t\t\t\t\t\t\tCONTACT US\n\t\t\t\t\t<\/a>\n\t

\n\t\t\t\tPay-Per Click\n\t\t\t<\/h2>\n\t

One of the most common forms of digital advertising, PPC involves bidding on keywords to appear in the advertising spots at the top of a Search Engine Results Page (SERP).<\/p>\n

With PPC ads, you pay every time someone clicks on your ad. Some advertising is CPM (Cost-Per-Mille), which means you pay for every 1,000 impressions on your ad, regardless of clicks.<\/p>\n

Although Search Engine Marketing and Search Engine Optimization<\/a> are designed to get your brand at the top of search results pages, they focus on different areas of the search page. With Search Engine Optimization, you are taking steps to try to improve your organic ranking.<\/p>\n\t

\n\t\t\t\tDisplay Ads\n\t\t\t<\/h2>\n\t

Display ads are way to attract customers from a website, social media platform, or other digital channels and encourage them to take an specific action. These ads can be made out of text, pictures or videos, that engage the consumer and convince them to click on them.<\/p>\n

Display advertising can be helpful in many different ways. It is a great method to increase reach and target the right audience with a different types of ads. Additionally, it gives your business great metrics to measure success and take corrective actions when necessary.<\/p>\n\t

\n\t\t\t\tSocial Advertising\n\t\t\t<\/h2>\n\t

Social media advertising is an effective way to target specific consumers based on their likes, interest, activities, and more. Now, almost all social media platforms have an advertising component in them. This can help narrow down your audience and target consumers more efficiently.<\/p>\n

In recent years, video advertising has taken over social media. This ad format has turn out to be one of the most engaging ways to communicate with customers. Keep up with the trend and start engaging with your customers on a more meaningful and personal level.<\/p>\n\t

\n\t\t\t\tRemarketing\n\t\t\t<\/h2>\n\t

Remarketing, also known as retargeting, can help you gain those customers that showed interest in your business but didn’t take action. Retargeting allows you to serve ads to people that visited your website or a specific page but didn’t take a specific action. This strategy gives you a second chance to convert, up-sell or retain consumers.<\/p>\n\t

\n\t\t\t\tContact Us to Get Started Today!\n\t\t\t<\/h2>\n\t\t\t

Call (239) 465-0310<\/h1>\n\t
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